ePatients. Digital Doctors. Social Specialists. Bottom line: your customers are online.
Patients, caregivers, physicians, executives, policy makers, media, and influencers of all types – they're all online, reliant on digital content and increasingly using social media, to research, to share and to talk. Yup, even the doctors. Healthcare businesses can no longer defer on solving for their digital engagement strategies. And young companies need comprehensive, multi-channel solutions right out of the gate. The pace of healthcare is too quick to wait.
That's where we come in.
These are our Prescriptions for Digital:
- Embrace the power and potential of digital & social
- Strategies must support specific business goals
- Tactics that are designed for engagement, not impressions
- Content that is creative, compelling, relevant and credible
- Target aggressively and smartly to reach your critical audiences
- Utilize paid media to efficiently deliver meaningful engagement
- Expect that social media can feed lead-gen & support Sales
- Consider performance and +ROI as givens